Celebrating B Corp Month: Our B Corp Besties

Wilton London

We have loved Wilton London for yonks. Like us, they believe that the things we use everyday, should be kind to people and the planet. Our products go together like tea and toast… we make the beds, they keep the sheets smelling fresh (without any of the nasties).

Wilton became a certified B Corp back in 2020, showing their commitment to doing business the right way. They’re all about making laundry greener, using natural ingredients and low impact packaging to help reduce waste and emissions.

• Not only is Wilton London a carbon-neutral business, but they’re also taking all their products carbon neutral too.
• Their bottles are made using recycled plastic, and they’re always finding new ways to cut waste.
• Wilton’s plant-based formulas break down naturally, meaning fewer nasties in our waterways.
• Their products are Vegan & Cruelty-Free

Mindful Chef

We love a good meal around the table, especially when it’s served on our beautifully soft table linens . When it comes to cooking up delicious, nutritious, and responsibly sourced food, no one does it better than Mindful Chef.

As the first recipe box company to become a B Corp way back in 2018, they’ve been paving the way for responsibly sourcing food ever since. They’re not just doing good—they’re doing great, ranking in the top 3% of global B Corp food companies and increasing their score from 80.5 to an incredible 107.3.

• Their latest B Corp score of 107.3 puts them at the top of their game.
• Mindful Chef tackles food waste and uses its platform to help fight hunger.
• From ethical sourcing to improving their environmental impact, they continue to challenge conventions and set new standards.
• Since becoming a B Corp, they’ve doubled their environmental impact score—showing how sustainability isn’t a one-time achievement, it’s an ongoing journey.

By Sarah London

We have a soft spot for brands founded by sisters, after all, we know first-hand that two heads (especially when they’re family) are better than one. By Sarah London was founded by sisters Sarah and Lauren, who set out to transform skincare with a conscious, science-driven approach that puts sensitive skin and sustainability first.

Like us, they believe that every detail matters, from the ingredients inside the bottle to the packaging… And they have their B Corp certification to prove it. They prioritise:

• Science-Backed, Skin-Loving Ingredients
• Vegan & Cruelty-Free formulas
• Glass bottles and jars keep ingredients fresh while being endlessly recyclable in a closed-loop system.
• No single-use plastic, bubble wrap, or packing tape—just FSC-approved, beautifully designed packaging that’s as practical as it is planet-friendly.

Pip & Nut

If there’s one thing we love almost as much as fresh bed linen, it’s peanut butter. When it comes to spreading joy (literally), Pip & Nut are professionals. From day one, they’ve been all about real, natural nuttiness, ditching palm oil and unnecessary additives to make peanut butter that is all-round good.

They became a B Corp in 2019 and have been smashing sustainability goals ever since. This looks like:

• The first UK confectionery brand to join Tony’s Open Chain
• They’ve kept their carbon-neutral status while working hard to reduce emissions even further.
• 384 Hours of Volunteering. Their small but mighty team gave back in a big way last year.
• Strengthening their ethical and social commitments, both within their team (The Nest) and across their suppliers and partners.

Bird & Blend

There’s nothing quite like a good cuppa, even more so when it’s brewed by a brand that cares as much about making things better as we do. Bird & Blend Tea Co. was founded by tea-loving duo Mike & Krisi 12 years ago with a mission to put sustainability and ethics before profit. Since then, they’ve become true pioneers in the tea industry, leading the way with low impact packaging, plastic-free tea bags, and renewable energy-powered stores.

As proud B Corp members, they’re showing that a great cuppa can do great things. Whether you’re sipping on their latest blend in bed (wrapped up in our softest sheets , of course) or taking your tea on the go, you’re supporting a brand that’s making a real difference.

• From day one, they’ve been ahead of the game with plastic-free tea bags and home-compostable loose-leaf pouches.
• Every Bird & Blend store runs on 100% renewable energy and their warehouse is topped with solar panels to keep things green.
• Low-Emission Deliveries
• They plant a tree for every takeaway cup sold. So far, they've grown a mangrove forest the size of 172 football pitches.

Mr & Mrs Smith

We want to feel ‘at home’ wherever we go. That’s why we adore Mr & Mrs Smith , the travel club for hotel lovers, who curate the most unique, stylish and comfy stays while keeping sustainability at the heart of their mission.

As a B Corp-certified company, they’re committed to making travel better for people and the planet. From championing environmentally focused hotels to offsetting staff and reviewer travel, they’re proving that luxury and responsibility can co-exist happily.

• Every trip taken by staff, reviewers, and content creators are carbon offset
• They promote Eco-Conscious Hotels
• They’ve scrapped plastic from gift cards and mailouts, with plans to redesign their membership cards sustainably.
• Building meaningful relationships between hotels and conservation charities to create real, lasting change.

Beautiful photography taken for Mr & Mrs Smith by @hannahedace 

FatFace

What you wear and what you sleep in should feel good in every way, for you, for the planet, and for the people who make it.

Since becoming a B Corp, FatFace has been making meaningful improvements across their products, their planet, and their community. They believe in using responsibly sourced materials to championing ethical practices in their supply chain.

• 100% of their cotton is responsibly sourced, and they’re increasing the use of lower-impact raw materials every year.
• Since 2022, they’ve planted 60,000 trees as part of their 75-year partnership with the National Forest.
• They improved their B Corp score from 80.4 to 89.1 in just over a year!
• Through the FatFace Foundation, they’ve donated over £2 million to charities that support local, national, and global communities.

Kit & Kin

Comfort and care are for the whole family, and don’t Kit & Kin just know it. Just like our Baby & Child collection, their products are designed to be gentle on delicate skin and kind to the planet, making them the perfect partner in creating a cosy, conscious home.

• Their baby skincare range is made with non-toxic, biodegradable ingredients, ensuring it’s safe for little ones, your home, and the environment.
• Kit & Kin has teamed up with World Land Trust to stop 1 million plastic bottles from entering the ocean by 2027.
• Refillable bottles and returnable refill pouches help cut single-use plastic waste and make sustainable choices easier.
• Every purchase helps reduce the 13 million tons of plastic waste that enters our oceans each year, safeguarding wildlife and ecosystems.

Ancient + Brave

Feeling good starts from the inside and ends with being tucked up in the comfiest bed ever. Ancient + Brave make responsibly sourced supplements with a commitment to social and environmental responsibilities. They’re on a mission to nourish both people and the planet.

• Every product is carbon footprinted and offset, so you can enjoy their blends with peace of mind.
• They’ve sponsored 90 acres of rainforest, helping to preserve vital ecosystems.
• Through charitable partnerships, they’ve changed over 9,122 lives—and they’re just getting started.
• Ancient + Brave started by donating 1% of revenue to meaningful causes, but after seeing the impact, they doubled their pledge to 2%, even matching donations for the previous three years.

Punchy

We love a tasty, refreshing drink almost as much as we love a good night’s sleep, and that’s why Punchy has found a special place in our hearts. They craft delicious, all-natural drinks whilst being a force for good.

• As a 1% for the Planet member, they donate 1% of sales and stock to Fareshare, helping tackle food waste and hunger.
• Every month, they plant trees with Ecologi. So far, they’ve planted over 660 and counting!
• Their production partners are 40% solar-powered and have cut CO₂ emissions by 49% since 2018.
• All waste packaging is recycled, and even their wastewater helps generate electricity.

Fable Home

We know that a well-dressed table sets the scene for memorable moments, and Fable Home does just that with their timeless, handcrafted pieces. We were so lucky to use their beautiful tableware in our table photography, and we love supporting a company who shares our ethos. 

• A Commitment to Craft – Every piece is designed to last for years, blending aesthetics with responsible production.
• Thoughtful from Start to Finish – Their packaging is 100% recyclable, plastic-free, and FSC-certified.
• Carbon Neutral & Zero-Waste Goals – Fable offsets all carbon emissions and continuously works to reduce waste and environmental impact.
• Made to Be Loved – From their eco-conscious approach to their ethically crafted designs, Fable Home is all about creating something special—just like the moments shared around the table.