Sustainability to us is the goal for continues improvement against the impacts we make. We should focus on reducing our environmental impact and our social and governance. We know our responsibility as a business to look after our people and the planet. 

The B Corp movement offered a path that aligned perfectly with our values. It gave us a compass and comprehensive tool for measuring our social and environmental performance. It also gave us direction and guidance on our reporting, recognising the importance of measuring our impact. 

The process allowed us to evaluate our business, from our supply chain practices to our employee benefits, through the social and environmental impact lens. This process revealed areas where we excelled and could do better. It provided a structured framework to improve our reporting across different business areas, including governance, workers, community, and environment.  

In 2024, we published our FIRST EVER impact report. Our report focuses on not only what we have done but also what we will do, giving direction and guidance.   

Secret Linen Store has achieved such incredible accolades in such a short time, such as becoming a B Corporation. But the story doesn’t end with certification, it is only the story's beginning. We are marching forward with an improvement mindset and continuing the journey. 

B Lab™ is the network transforming the global economy to benefit all people, communities, and the planet. Their international network of organisations leads economic systems change to support their collective vision of an inclusive, equitable, and regenerative economy. 

We began in 2006 with the idea that a different kind of economy was not only possible but necessary and that businesses could lead the way towards a new, stakeholder-driven model.  

Becoming known for certifying B Corporations™, which are companies that meet high social and environmental performance standards, accountability, and transparency. 

There is so much more than that, though. Building the B Corp movement to change economic systems – and to do so, changing the rules of the game. B Lab creates standards, policies, tools, and programs that shift capitalism's behaviour, culture, and structure. These standards are assessed through the B Impact Assessment (BIA), designed to help measure and manage your company’s positive impact on your workers, community, customers, and environment.  

Mobilising the B Corp community towards collective action to address society’s most critical challenges. 

By harnessing the power of business, B Lab positively impacts more than 150 industries in more than 80 countries, helping them balance profit with purpose. 

Not stopping until all business is a force for good. 

B Corp Movement Manifesto 

Together we transform the global economy to benefit all people, communities, and the planet. 

Together, we lead economic systems change that will realize our vision of an inclusive, equitable, and regenerative economy. 

Together, we create standards, policies, tools, and programs that shift the behaviour, culture, and structure of capitalism. 

Together, we’re changing the rules of the game so that all businesses have to balance profit and purpose. 

Together, we’re building a movement of people using business as a force for good. 

Together, we won’t stop until all business is a force for good. 

Based on the B Impact assessment, Our Secret Linen Store earned an overall score of 110.2. The median score for ordinary businesses who complete the assessment is currently 50.9. 

By certifying, B Corps steps into a framework for continuous improvement. To maintain certification, companies must undertake the assessment and verification process every three years, demonstrating they are still meeting B Lab’s standards — which are themselves always improving, with continual input from expert stakeholders. 

You can learn more about B Corp and view our full B Impact Score at: Secret Linen Store B Impact Score