Staying In Is the New Going Out: The UK's New Favourite Trend is Pyjama Parties
The latest trend sweeping the nation is not found in bustling bars or high-end clubs but in the comfort of our own homes. A recent YouGov survey reveals that 65% of people prefer staying in over going out. This significant shift reflects a growing desire for relaxation and quality time spent in a familiar, comfortable environment. As our lives become increasingly hectic, the allure of a cosy night in, free from the pressures and costs of a night out, is more appealing than ever.
People are ditching the Friday night FOMO (fear of missing out) for JOMO (joy of missing out). We believe that staying home doesn't mean missing out; instead, it can be an opportunity to transform ordinary nights into extraordinary experiences. The answer to blending relaxation with socialising? Hosting the ultimate pyjama party.
What Is The UK Wearing To Bed?
Our survey revealed that pyjamas are the most popular choice for nightwear, with 50% of respondents, particularly women, preferring them over other nightwear options. Additionally, younger generations show a strong preference for sleeping in nightclothes, with 53% of 25-34 year-olds and 26% of 18-24 year-olds loving their pyjamas. Nearly 45% of millennials and Gen Z have indicated they’d rather enjoy a “quiet night in” than a “big night out.
How To Create The Ultimate Pyjama Party
Reflecting this trend, search data shows a 395% increase in searches for “pyjama party” over the past 12 months, with 110,000 people searching in just June alone. So, we thought we better share our top tips for creating the ultimate Pyjama Party experience.
Transform Your Space
Creating the perfect atmosphere is key. We suggest using ambient lighting, super soft blankets, and plenty of cushions to set an oh-so-cosy scene. Designate areas for different activities, such as a movie corner, snack station, and a pampering zone for a pyjama party bursting with fun and relaxation.
Stylish and Comfortable Nightwear
No sleepover is complete without matching PJs, and staying in doesn’t mean sacrificing style. Discover our kaleidoscope of colours in a range of nightwear styles, sure to make you all feel both confident and comfortable throughout the evening.
Indulgent Pamper Stations
A pamper station is an essential feature for any pyjama party. Provide face masks, skincare products, and essential oils for a spa-like experience. Breathable, natural fibre nightwear enhances this experience, keeping everyone cool and comfortable. Wrap yourself in a robe and embrace that hotel spa feeling.
Delicious and Fun Menu Options
Good food is a must for any gathering. We recommend keeping it simple with charcuterie boards or homemade pizzas. For dessert, a chocolate fondue or a build-your-own ice cream sundae bar adds a fun and interactive element. Alternatively, get involved with the latest social media trend, the Bring Your Own Board Party TikTok trend has over 35 million posts!
Entertainment to Remember
Keep your guests entertained with a movie marathon of classic films or board games for some friendly competition. Ensure the evening is filled with laughter and memorable moments.
